A Brooklyn, Connecticut resident and former section chief for the Massachusetts Army National Guard, Paul Camara serves as the president of Axion Specialty Contracting in Foxborough. In this capacity, Paul Camara is responsible for everything from securing contracts to managing client relationships.
In business, having a strong client relationship is key to guarantee repeat business. However, building and maintaining these relationships is challenging for some. Below are a few things to consider when establishing a lasting business relationship:
1. Have superior communication
Prioritize timely communication with your clients to demonstrate that their satisfaction is important to you. It also means efficient communication that promotes honesty.
2. Put in the work
You want your client relationships to last, so take the time to really get to know them. Find out their short- and long-term goals, along with their preferred work style and their hopes for the professional relationship. Putting in this extra effort, in the beginning, allows you to target your products and services more effectively.
3. Personalize services
While client situations are similar, they are rarely the same. Due to this, saying blanket statements like “we’ve seen this many times before” makes clients feel like they are one of the many. Assure them you have the experience to handle their issue differently, which makes them feel as if they are getting accurate but unique advice for their situation.